Tuesday, March 8, 2011

FTC's new laws and regulations regarding customer testimonials

Consumer Testimonial Protection
We've been receiving a lot of inquiries about the FTC's new rules governing customer testimonials. The FTC recently updated Testimonial and Endorsement guidelines. The notice mainly addressed endorsements by consumers, experts, organizations, and celebrities.

The FTC has publ
ished FAQs to help businesses and individuals understand the new guidelines regarding customer testimonials and endorsements intended to assist int he marketing of products and services. Read more about these testimonial rules HERE
You can also read more about our third party testimonial verification and authentication service for increasing consumer safety and trust through our trust seal on our Testimonial Shield website or on our facebook page here

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