Testimonial Verification is long overdue. Think of it as an 'honesty mark' - most websites display seals of "security", but the claims they make about their products and experiences of previous customers go completely un-policed - until now that is. Always demand to see proof that a testimonial authentic before purchasing a product from a company you aren't familiar with.
TestimonialShield.com - 'Making your web surfing experience in the vast WWW ocean a safer more confident swim by providing 3rd party verification of customer testimonials.'
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