Wednesday, June 8, 2011

People often ask: Does the FTC actually enforce the laws about fake testimonials? The answer is "Yes."

FTC in conjunction with Colorado Attorney General John W. Suthers Charges Promissory Note Pitchman With Deceiving Consumers.

Infomercial Falsely Claims It’s Easy to “Find ‘Em,” “List ‘Em,” and “Make Money”

Agency Also Settles Charges Against Consumer Who Gave Allegedly Misleading Testimonial

The Federal Trade Commission has charged Russell Dalbey, the CEO and founder of the company behind the “wealth-building” program “Winning in the Cash Flow Business,” with defrauding consumers, in some cases out of thousands of dollars, with phony claims that they could make large amounts of money quickly and easily by finding, brokering, and earning commissions on seller-financed promissory notes.

Click here to read the full complaint at the FTC website.

Click here too take a survey about customer testimonials - do you think they're fake or real? Would you trust websites that have testimonials third party verified?

Tuesday, March 8, 2011

FTC's new laws and regulations regarding customer testimonials

Consumer Testimonial Protection
We've been receiving a lot of inquiries about the FTC's new rules governing customer testimonials. The FTC recently updated Testimonial and Endorsement guidelines. The notice mainly addressed endorsements by consumers, experts, organizations, and celebrities.

The FTC has publ
ished FAQs to help businesses and individuals understand the new guidelines regarding customer testimonials and endorsements intended to assist int he marketing of products and services. Read more about these testimonial rules HERE
You can also read more about our third party testimonial verification and authentication service for increasing consumer safety and trust through our trust seal on our Testimonial Shield website or on our facebook page here